Happy Monday,

Did you know there’s Instagram accounts with no human behind them pulling 8 million views a reel but they make $0?

Here's why that's your opportunity.

In Today's Edition, TL;DR:

💡 AI Influencer Platform, the businesses already have the product. You bring the audience.

There are AI influencer accounts on Instagram right now pulling 8 million views on a single reel or tiktok. but they have nothing to sell and you may think..

Why would anyone buy something from an AI influencer?

Think of it this way, parasocial relationships with fictional characters aren't new. Think Bugs Bunny, Mickey Mouse, Tony Stark. People have been emotionally attached to characters that don't exist and trust me.

People buy from them.

The Problem: Thousands of small businesses, Shopify brands, fitness coaches, SaaS tools, course creators have real products and zero presence on short form video. Not because they don't want it. Because hiring real influencers is expensive and unreliable. A mid tier fitness influencer charges $2,000–$5,000 per post and might only get 200 views.

The Solution: You build and operate AI influencer accounts for businesses. The character becomes the face of the brand. Not a logo. Not a founder who doesn't want to be on camera. A consistent, scalable, fictional person that their audience actually follows and buys from.

The same way 20 million families drop $1,400 on a Disneyland annual pass for a mouse that never existed.

💵 The Business Model:

The Tech Stack: This isn't a weekend project. But it's also not complicated. You need four things: a character, a content pipeline, an automation layer, and clients. In that order.

If you want a full build guide for this idea, check out this Notion doc: ReadMe

Step 1: Build the character Arcads or Higgsfield (~$50–100/mo)
This is where your influencer gets born. Both tools let you generate a hyper realistic AI character from a detailed prompt (just personal preference).

Be specific: age, ethnicity, hair, skin tone, lighting, environment, accessories, vibe. Vague prompts get generic characters. Generic characters don't stop scrolls.

Step 2: Make them move Arcads Character Swap
A static image is just a headshot. You need footage. Find b-roll of a real person doing the motion you want or just film yourself. Upload your character image into Arcads and use the Character Swap feature. It maps your AI character's face and body onto the real person's movement.

Step 3: Automate the pipeline Perplexity Computer + N8N

Im spitballing here, step 3 is still a work in progress but..

You could use perplexity computer (which is an AI agent that safely operates your computer) to generate 50+ hook angles per client. It studies what's working in the account and doubles down.

N8N connects everything: hooks feed into scripts, scripts feed into Arcads, Arcads renders the video, video lands in a content calendar. One person running this stack can manage 8–10 accounts without burning out.

Step 4: Find your first client
You don't need a deck. You need a loom video showing an AI influencer you built in a relevant niche, a screenshot of the view count, and a simple offer: flat monthly fee plus performance cut.
Close one client. Build the system. Then clone it.

I came across a company called Toasted Tours this week. They run wine tours through Temecula, California on a decorated 18-wheeler. Tickets are $179–$199 a head. Full truck, multiple tours a week.

Most markets don't have this yet. And the ones that do are running boring party buses that look like a 2009 bachelorette party.

💡 The Idea: Take this model and make it yours. You could do a Vintage trolley for a New Orleans cocktail tour. Converted flatbed with hay bales and string lights for a Texas Hill Country winery run. The more ‘Instagramable’ the vehicle, the less you spend on marketing. Your passengers do it for you.

The business model:

A guy built 47 micro-SaaS tools in 90 days. 38 flopped. One made $4,200/month. Total build cost: $683

Reddit has 130,000 active communities full of people publicly describing their exact problems and what they'd pay to fix them.

GummySearch was the tool built to mine it and it just shut down. Alternatives exist, but honestly, the more interesting move is that the gap it leaves is now wide open

Someone rebuild this pls.

Alright, that’s a wrap.

AI influencers, a bar on wheels, and proof that building one thing and praying is a terrible strategy.

One more thing! I want to know you guys better. (If you filled this out already, Skip it)

You're literally reading my notes app professionally formatted every week, the least I can do is make sure the ideas are actually useful to you. 60 seconds, link below.

We'll talk Friday.