I looked up a founder last week after a cold DM. Decent message, interesting idea. Clicked the LinkedIn.
Stock banner. Bio that hadn't been touched since 2022. Pinned post from a company he doesn't work at anymore.
I closed the tab. That's the whole story.
In Todays Edition, TL;DR
The profile audit business you can start this weekend with zero code
Claude Design builds entire brands from a single prompt
Your payment processor might be running unpatched software right now
JPMorgan, a lawsuit, and the internet doing what the internet does
The Friday Idea
💡A productized personal brand audit service for founders, built on AI and priced for impulse.
The Problem: Most founders or companies have a LinkedIn profile that looks like it was set up in 2019 and never touched again. Generic headline. Stock banner. Bio that says "building something at the intersection of X and Y."
A stranger lands on it, spends four seconds, and leaves with no clear sense of what you do, who you help, or why they should care.
Every cold DM, every content piece, every podcast appearance routes back to that page. If the page leaks, everything leaks.
🛠 Solution: A done for you AI powered profile audit delivered in 24 hours.
Think mystery shopper report for your personal brand. You submit your X or LinkedIn URL. You get back a scored report out of 100 grading your bio, banner, headline, and pinned content, with a prioritized fix list ordered by impact. Most fixes take 30 minutes to implement.
The Business Model
Single audit: One time, delivered async within 24 hours. Entry point and volume driver.
Audit plus rewrite: Done for you rewrites of the bio, headline, and pinned post. Higher margin, same workflow.
Monthly retainer: Quarterly re audits plus async feedback for founders actively posting and pitching. Recurring revenue on top of the transactional base.
The Exit: Honestly personal branding platforms and creator economy tools are gonna be who who acquires you. Not for the product but for the customer list. A segmented database of founders actively working on their public presence is a highly qualified audience for anything in the creator, coaching, or B2B SaaS space.
The Weekly Workshop
Check out this guy who made a full tutorial showing how he built an entire brand from scratch.
Guidelines, deck, landing page, mobile prototype, and launch video, and documented every step. 👇🏻
Claude Design is Anthropic's newest surface.
Think Claude Code but for visual output instead of code. Same model, different job.
What it actually builds: pitch decks, landing pages, mobile app prototypes, brand guidelines, and short launch videos. Everything from a single prompt. Everything on brand, because it runs off a design system you build once and reuse across every asset.
The killer feature is the self validating loop. After every render, Claude Design screenshots its own output, finds what's broken, and fixes it before you ever see the result.
The workflow that makes it work:
Build a design system first. Colors, typography, button styles, spacing. This becomes the source of truth for everything else you generate.
Brainstorm in regular Claude chat, not in Design. Design eats tokens fast. Show up with a brief, not an open question.
Use the canvas editing tools for small changes. Click, edit, done. No prompt needed, no quota burned.
Hand off to Claude Code when you're ready to ship. Export as a zip, deploy to Vercel in under five minutes.
P.S. Im trying out this new section where I drop a weekly tutorial covering whatever's worth knowing that week. Building brands, using AI, market research, that kind of thing. Let me know what you think.👇🏻
How do you guys like the Tutorial Section?
Napkin Note Ideas
💡RedFlag: a vendor security scorecard for the businesses that never had a security team.
The Problem: Small businesses vet vendors the same way they vet a restaurant. Reputation, a referral, and a logo that looks professional enough. If there's a SOC 2 badge, that's basically a background check.
That badge could be expired. The payment processor running your client invoices could have unpatched software behind a very polished login page.
The tools that measure this risk cost $50,000 a year and are built for procurement teams small businesses do not have.
The Solution: Build a platform that connects to public breach databases, CVE feeds, and compliance registries and scores every vendor a business relies on. Sync your vendor list through QuickBooks or a manual CSV. Get a dashboard showing which vendors are clean, which have open vulnerabilities, and which haven't updated their compliance certifications in two years.
No security team required. No implementation project.
The Business Model
Monthly fee covering up to 20 vendors. Entry point for small businesses with a short vendor list.
Expanded vendor coverage plus automated alerts when a vendor's score changes.
Sold to accountants, bookkeepers, and fractional CFOs who want to offer vendor risk monitoring as a client service. Agency pricing, built in distribution.
Weekly Gems Worth Reading
What a crazy week, If you know what happened, you know what happened…
Alright I’ll tell you: A JPMorgan executive director named Lorna Hajdini was sued this week by a former colleague alleging a few types of threats but its been all denied by her and the bank.
The filing caught fire across X and LinkedIn before the attorney briefly withdrew it for "technical corrections." Too late. It was already everywhere.
Here’s how someone sold 100’s of books on Amazon without writing a single world
Whats the new moat? DISTRIBUTION. Heres an article covering a GTM LinkedIn strategy for founders
Rate This Issue 👇
That’s all guys
That's Friday. A $200 audit business built on AI, a vendor scorecard for the businesses flying blind on security, and Claude Design quietly making Figma nervous. Lot to think about this weekend.
Talk Monday.