I've watched brands pay absurd amounts of money for a 45 second video that took three weeks to film, two rounds of revisions, and ended up flopping…
Meanwhile the AI UGC platforms solved the wrong problem. Cheaper avatars nobody trusts isn't a solution. It's just cheaper noise.
There's a real business in the middle of those two things.
In Todays Edition, TL;DR
The creator likeness marketplace startup idea
Why vibe coders keep dying at the 80% mark and the solution for it
The markdown folder setup that runs entire business departments
Anthropic just lapped OpenAI on valuation and the rest of us are just watching
The Monday Idea
💡 A creator likeness marketplace where influencers license their face and voice so brands can generate unlimited AI UGC variants.
The Problem: A mid tier creator with 2M followers wants thousands for a single sponsored post… Lets be honest, its a gamble. Weeks to produce. One asset. Gone from the feed in 48 hours.
AI UGC platforms like Arcads and MakeUGC tried to solve this with 150+ stock avatars who'll say anything for pennies.
But Nobody buys protein powder because some Generic yoked gym bro endorsed it.
🛠 Solution: Build a marketplace where creators license their likeness once and brands generate unlimited AI UGC variants on demand. Think Cameo, but instead of birthday videos, creators are selling a perpetual franchise on their face.
Business Model:
Creator licensing: you could set it up to where you take 30% on all licensing revenue.
Brand subscriptions: Tiered plans from entry level to enterprise, varies on creator tier and usage volume.
Per render: Small fee per generated asset at scale. Compounds fast once brands are running large volume tests.
The Exit: Honestly I think theres a huge exit opportunity for this idea. Think Meta, TikTok, or YouTube, theyd all want something like this but dont wanna build it.
Just throwing out numbers here, but that could be a 9 to 10 figure acquisition.. obviously depending on creator roster depth.
How did we do? 👇🏻
Weekly Workshop
This guy built an AI agent that manages an entire company department from a folder on his laptop. No code. No SaaS. Just markdown files. Here's his full breakdown on how to build this👇🏻
The concept is simpler than it sounds.
An AI agent is just a chat model with three upgrades: a loop that keeps working until the task is done, tools connected to your actual apps, and context files that tell it who you are and how you work. That's it.
The setup that makes it stick:
Create an
agents.mdfile in a folder. This is the system prompt. Write in your role, your business, your working preferences. The agent reads this at the start of every session. No file, no memory.Add a
memory.mdfile alongside it. Tell the agent in youragents.mdto update this file whenever it learns a new preference. It becomes a running log of corrections that compounds over time.Connect your tools via MCP. Gmail, Calendar, Notion, Stripe. most major apps have MCP connectors now. Once connected, you stop opening tabs and start giving instructions.
Build skills for anything you repeat. A skill is just a markdown file explaining a process step by step. Run a process once manually, then say "create a skill for what we just did."
The advantage here isn't any single one of these pieces. It's running them together. Context tells it who you are. Memory makes it smarter over time. Tools give it hands. Skills mean you never explain the same process twice.
How do you guys like the Tutorial Section?
Napkin Note Ideas
💡 A productized AI development agency that takes founders from broken Replit project to shipped product.
The Problem: Lets be real, vibe coding gets most founders to 80%. The last 20% is where things get expensive and is where everyone gives up. I’m talking about connecting to a database, wiring up Stripe, setting up auth, etc.
And most importantly, making sure it doesnt break when users start using it.
These are not hard problems if you're technical. If you're not, they're the exact point where a two day build turns into a two week debugging session with an AI that keeps confidently suggesting fixes that don't work.
Everyone can start the build. Almost nobody can finish it.
The Solution: Build a productized agency that runs AI for founders who can't finish the job themselves. Flat monthly rate, async delivery, no calls. Small team handles the prompting, the troubleshooting, and the infrastructure. Actual developers on standby for the parts AI still gets wrong.
The Business Model:
Monthly retainer: One active project at a time, delivered in sprints. Pause anytime. Same model DesignJoy proved works for design.
One off builds: Fixed price for defined scope. Landing pages, internal tools, MVP builds.
Token and hosting management: Handle the infrastructure so the client never sees an API bill. Baked into the retainer margin.
Weekly Gems Worth Reading
Anthropic is quietly shopping a new funding round at a $900B+ valuation. That would put it ahead of OpenAI.
Check out this The 17 step roadmap to scaling a business from $0 to $ 500K/month in 2026:
Okay, hear me out…
Meta Ads managers might be cooked, Meta just quietly released their custom MCP to connect to Claude
That’s all guys
That's Monday. A creator likeness marketplace that turns one capture session into recurring licensing revenue, an AI agent setup that could free up two hours a day starting this week, and the guy building your AI tools is now worth more than OpenAI.
Lot to think about.
Talk Friday.