It’s already April?? Anyways, happy Friday!
AI is literally everywhere and somehow barely anyone knows how to fully use it. We have ideas.
In Todays Edition, TL;DR
Austin Rief can't figure out AI. Neither can your boss. Here's the business hiding in that problem
A $600B market with almost nobody selling to it
The first one person billion dollar company just happened
How to find VCs near you and pitch them in person
The Friday Idea
💡 A marketplace for IRL AI tutors who actually show you how to use it.
The Problem: Last month, Austin Rief co founder of Morning Brew, publicly posted that he was looking for someone NYC based to sit next to him and literally show him how people are actually using AI. What busy founders, executives, and employees actually need is someone who can sit down with them, open their specific tools, and build AI workflows they'll use tomorrow.
If Austin can't figure out where to turn, im sure plenty others have the same problem...
🛠 Solution: A marketplace for IRL AI tutors. You sign up, add what specific workflow you want to get better at, and get matched with a local tutor who specializes in your use case.
Now these sessions aren't some generic ChatGPT overviews. Tutors will look directly into your tools, your docs, your tech stack and will recommend what to automate, how to automate, and youll have workflows on autopilot by tomorrow.
The business model:
Take a 20% fee on all bookings
Price sessions around $150–$400 per hour depending on tutor tier and location
You could set up corporate packages for teams
If youre doing around 200 sessions per month at a $250 average, thats $10,000/month in commissions before corporate contracts
Mic Drop.. you have a business.
How To Build This (In A Weekend)
🧰 The Tech Stack:
Hey! good news this is a marketplace, not a product. You don't need to build anything impressive to start. this MVP could be the equivalent of some duct tape and a dream.
Really you need a sign up form, a payment link, and a couple good tutors to launch this.
Phase 1: Don't build a marketplace. Run one manually.
Base 44, Framer, Lovable: plenty of options to build a website
Typeform/signup form: intake form for clients based on (role, city, goals, budget) and a separate one for tutor applications (specialization, rate, city, sample workflow loom)
Airtable: your tutor database and booking tracker. One table for tutors, one for client requests.
Stripe: Everyone wants to get paid. You collect, pay the tutor manually after.
Calendly: tutors set their availability, you email the intro, they book directly
Phase 2: Review and Optimize:
After ten sessions you should have an idea of where theres friction and what could be fixed.
Maybe the intro email, the scheduling handoff, or the post session review collection. You could fix those things with N8N automations, easy. Once volume increases and you hit X amount of MRR, Id hire on someone to build out a self serve marketplace where you have a searchable profile system.
Phase 3: How to Market and Scale:
The supply side is your first problem. Without good tutors, nothing else matters.
Fortunately, they already exist… they're just not organized.
Recruit from Twitter/X first. Search for people posting about AI workflows, Claude Projects setups, Cursor builds, n8n automations. These are people who already teach informally. I’d DM them directly.
You're not creating supply, you're aggregating it.
For demand, two channels work immediately:
Austin Rief is your entire marketing strategy. I’d either go in the comments looking for people or write a Twitter/X thread directly responding to it. Anyone who liked or retweeted that post is your exact customer.
LinkedIn outreach to chiefs of staff and executive assistants. These are the people whose actual job is "make my executive more effective." A vetted IRL AI tutor for their founder or CEO is an easy sell.
Reddit is the slow burn. Post genuine, useful content in r/ChatGPT, r/ClaudeAI, r/artificialintelligence. Not promotional. Actually helpful. People find the marketplace through that content over time.
Sorry to interrupt.. quick question
Quick check in. We're always trying to make this better.
Every issue we're picking ideas, deciding how deep to go, and figuring out what's actually useful to you. Takes two seconds and genuinely helps us shape where this goes.
tell us how we're doing!
Napkin Note Ideas
The Problem: 1.3 billion women globally are experiencing menopause symptoms right now. The average one spends $2,000–$4,000 per year on relief. The condition lasts 7–14 years. And the wellness industry is almost entirely focused on anyone under 30.
Did you know this niche is a $600B market? And barely anyone has tapped into it.
The Idea: The Menopause Gap, a DTC supplement brand built entirely for the most underserved buyer on the internet.
Build a faceless AI content brand on Instagram and Facebook. Create a consistent AI generated persona. Try a warm, relatable woman in her mid 50s posting daily about symptoms and remedies. The audience builds parasocial trust with someone who isn't real.
The Business Model:
affiliate commision per conversion on products people reorder every month for a decade
Scale by running multiple accounts across different symptom verticals
Graduate to private label once you know which products convert
Tools to Build This:
Higgsfield / Arcads: these are tools to generate the AI content
Claude / OpenClaw: The brains of the business
Supliful: the actual menopause products
Weekly Gems Worth Reading
Are you building a startup and need funding? Check out this article that shows you How to Find VCs Near You and Pitch Them In Person
It finally happened. The first one person BILLION DOLLAR COMPANY 👇🏻
TBPN, a daily talkshow covering the startup tech land was just acquired by OpenAI for…
Do you want to grow a personal brand? Check out this master doc covering exactly how to do it.
That’s all guys
That's a wrap. IRL AI tutors, a $600B market hiding in plain sight, and the first billion dollar solo founder. Plenty to think about this week.
Talk next week.