Happy friday,
Anyways, sorry to get dark but what happens to your digital life when you die?
not sure?
That's a billion dollar probate problem waiting for someone to build the obvious thing.
In Todays Edition, TL;DR
100 accounts, one death certificate, zero access
99 million corn acres and a drone
ChatGPT just gave you your own employee
Check out the New Media landscape
The Friday Idea
💡 Inherited: A white label digital estate vault that estate firms embed directly into their client service.
The Problem: The average person dies with 100ish online accounts. Their family gets the death certificate and no way in.
The Bitcoin from 2017 sits in a wallet nobody can find. The family photos live in a cloud account nobody can access. Three subscriptions are still charging a dead person's card.
🛠 Solution: A white label digital vault that estate firms use in their client onboarding. Theres branded setup link, the client adds in their passwords, crypto keys, subscriptions, and names a beneficiary for each one. When they die, the firm releases everything to the right people.
Imagine it could also track the real time value of every digital asset.
💼 Business Model
Tiered monthly subscription billed to the firm
Entry tier covers small books, mid tier scales to around 100 active clients, enterprise is custom above that
Firm could fold the cost into their existing service fee
Validation Filter
Why Build It Now?
The distribution problem is already solved. Estate attorneys, financial planners, and will writing firms already have the client relationships and the death verification infrastructure. They need a tool that makes them look thorough.
Digital assets are a real probate problem. Crypto alone has an estimated $20B+ sitting in inaccessible wallets. Creator accounts and monetized Youtube channels are now legit line items in estate valuations.
The consumer approach already failed. Everplans raised millions and never cracked mass adoption. The idea here isn't a better consumer product, it's the same product sold B2B.
Nobody owns the B2B niche. The market has consumer apps and enterprise legal software. There is no clean, affordable vault built specifically for the mid market estate firm.
Idea Scorecard
How to Test This in a Week
Id post in r/EstatePlanning or r/legaladvice. "Would you pay for a tool that lets clients vault digital assets during onboarding? What's your current process?"
Id also find three estate attorneys or will writing firms in your city. literally cold email them with one question: "What happens to your client's digital accounts when they die?"
Build a simple MVP. one intake form, one beneficiary assignment screen, one firm dashboard.
Offer to run one firm's next five clients through the manual version for free. If they say yes you have a pilot. If two firms pay you before you've automated anything you have a business.
Napkin Note Ideas
The Idea: A spray drone application business. 99 million corn acres in the US. Almost none of them are being sprayed by drones yet.
The Problem: Farmers spray everything. Corn, beans, cotton, onions, pasture land. They've been doing it with planes, helicopters, and ground rigs for decades. The problem is coverage. Planes miss field edges near power lines. Ground rigs can't get into wet or rugged terrain.
🛠 Solution: Drones fix all of it. They fly low, hit the edges, work in conditions nothing else can, and do it at margins that make the math embarrassing. Get two licenses, buy a rig, drive to a farm, spray a test row with water. Close rate is reportedly near 100% once they see it.
Business Model:
Per acre fee charged to the farmer, recurring every season
Scale by adding trailers and operators
Equipment financing available most operators are cash flow positive before the FAA paperwork even clears
Weekly Gems Worth Reading
Did ChatGPT just drop workplace Agents? You can literally have your own employee
Check out the New Media Landscape. Attention plus distribution = Power
OpenAI just dropped their next gen image model, Image 2.0
Is the IRL connection economy the future of marketing?
That’s all guys
That's Friday. A digital vault that estate firms actually want to sell, a spray drone business sitting on 97% untapped farmland, and ChatGPT quietly becoming someone's most reliable employee.
Good weekend to build something.
Talk Monday.